Moogfest 2017

Bronto Software knows how to manage data. Lots of it. Every day, consumers receive personalized messages that the world’s top Internet retailers create, schedule and automatically deliver using Bronto’s cloud-based commerce marketing automation. This Moogfest display transforms into sight and sound the billions of data points – such as messages sent and opened, clicks and online purchases – that Bronto’s technology generates and tracks for commerce marketers. The sheer scale of the data is incomprehensible, so a cross-disciplinary team of Bronto engineers and artists have designed a way to make it relatable. The result is an interactive installation of commerce data, transformed and mapped using sonic and visual parameters.